Become a Retailer
Collection Categories
Beauty pieces are designed as part of a nightly ritual, supporting healthier skin and hair while you sleep. Think of silk pillowcases, deep sleep masks, and scrunchies. Essentials where beauty meets restoration.
Our Fashion category includes all sleepwear and lifestyle pieces, from pyjamas to refined essentials. Designed for comfort, elegance, and timeless wear, both day and night.
Limited Editions are released once, in carefully considered quantities. Campaigns may consist of a complete story-driven collection, combining both beauty and fashion pieces. Each release celebrates creativity, storytelling, and a unique moment in the Dore & Rose universe.
Our Fairytale Origins
Dore & Rose was founded in Amsterdam in 2022 and based on the principle that all beauty and health hacks start with good sleep.
Rooted in their heritage, the brand was inspired by the fairytale of Sleeping Beauty, which in Dutch is translated as "Doornroosje". From this story, the name Dore & Rose was born. It shaped every part of the brand, from the magical name to the enchanting packaging designed to resemble a fairytale book. Our logo, a spinning wheel, is a thoughtful reference to the classic tale, symbolising timeless dreams, beauty, and the power of restful sleep.
Retail Standards
Dore & Rose takes great care in selecting partners to collaborate with, ensuring they align with our vision and commitment to excellence. Through thoughtful consideration, we forge partnerships that uphold our standards and deliver exceptional quality to our valued customers.